In November 2012, a Midlands-based retailer captured the prestigious title as the Butcher’s Shop of the Year. The announcement was made at an awards ceremony held in London’s Landmark Hotel. Aubrey Allen first claimed the regional award for the Midlands and East of England category. The judges described Allen’s shop as, “fully mature business that shouts top restaurant-standard quality, but maintains good value.”
Entering 2012, Allen was committed to create more enthusiasm for his products and to increasing customer satisfaction. The judges hailed his commitment to a quality customer experience.
Big Jump In Sales
The transformation has been reflected in dramatically improved sales of 12% over the 12 month period ending September 30, 2012. Allen has taken his enthusiastic approach to the public. He has launched a new venture entitled Customer Butchery School that not only teaches Butchers’ skills but also is geared to developing cooking skills. This exciting program has drawn students from near and far.
In an interview with Meat Trades Journal, Allen, commented about the prestigious award; “I think it’s the greatest accolade you can have. It’s really nice to be recognised by your peers, which is what this award is all about.” Allen and his butcher shop represent everything that is good about the butcher industry. Allen intends to use the award for marketing purposes so that customers know they are “buying from the best.”
Young Butcher of the Year
Alex Emmett, of Allens of Mayfair, was declared the Young Butcher of the Year by his peers. Emmett drew high praise for his march up the ranks and has raised the bar by which all new industry trainees will be measured. Alex’s enthusiasm was evident when he said, “To find a trade that’s got so much to offer is brilliant, I love the work. The general interaction with the public keeps me going; the feedback I get when they come back and say they enjoyed something has kept me going from the start.”
Butchers’ Plus Award
The Butchers’ Plus Award recognizes businesses that have expanded beyond the traditional butchers’ shop. This year’s award was won by Pynes of Somerset. Malcolm Pyne was praised for his initiative in opening a new shop in spectacular environs that is modern and airy. The shop is already drawing customers from across the southwest region of England.
The annual Innovation Award was won by Anthony Andrews of Traditional Butchers. Andrews created a successful in-pub steak night that has fast become popular within the community. Diners are permitted to order their ideal steak. Every steak night has been sold out in 2012. Other butchers might consider a rendition of this popular evening.
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